A seasoned team for legendary clubs

Larry Hasak is an award-winning art director and designer who specializes in the sport of golf.

While growing up in Connecticut, Larry followed in the footsteps of his father and three brothers by caddying at the Country Club of Fairfield. A 1984 graduate of the University of Florida with a BFA in graphic design, Larry began his career at GOLF Magazine Custom Publishing in New York City. He has designed numerous tournament magazines, including for the U.S. Open, U.S. Senior Open, U.S. Women’s Open, U.S. Amateur, Ryder Cup, Walker Cup, Doral-Ryder Open, Genuity Championship and Shark Shootout, as well as official programs for Major League Baseball’s World Series and All-Star Games.

During his career Larry has also served as art director of LINKS Magazine, having previously served in the same position at The Met Golfer, Senior Golfer, Golf Connoisseur and NICKLAUS magazine. In 2009, Hasak designed and produced the book “The Story of Golf at The Country Club” (Brookline, Massachusetts), which won the USGA’s coveted Herbert Warren Wind Award for best golf book of the year.

Bill Green is an accomplished print marketing executive based in Columbus, Ohio. For over twenty years, Bill has built relationships across the country in higher education, association management and, yes, golf. Green is currently promoting three companies:

Hasak Inc. is a graphic design company founded in 2000 that specializes in marketing collateral and editorial design for the world of golf, private clubs and major sporting events.

Legendary Publishing Group is a custom book publisher for many of America’s most elite private clubs.

The Watkins Printing Company is a web offset publication printer founded in 1923. Bill has served as VP Business Development since 2004.

Originally from the Boston area, Bill is a graduate of Rollins College in Winter Park, Florida, with a BA in political science and organizational communication. He began his career in publishing in Olympia Fields (Chicago) Illinois, serving as director of publications and editor of The Purple and Gold, Magazine for The Chi Psi Educational Trust. Golf projects that Bill has managed to success include The Memorial Tournament Magazine, U.S. Senior Open, Walker Cup, NICKLAUS magazine and SCIOTO: Celebrating the First One Hundred Years, 1916 to 2016.

Matt Ellis began his fifteen year career in graphic design in 2001 at Hasak Inc., working with an extensive client list that included renowned golfers Greg Norman and Jack Nicklaus. Matt designed extensively for the Memorial Tournament and Shark Shootout as well as national magazines such as Nicklaus magazine, Golf Connoisseur and LINKS Magazine.

After ten years at Hasak, Matt went on to become art director for the Florida Panthers and Bank Atlantic Center. He spent three years designing the Panthers Insider monthly magazine and game program as well as spearheading the team’s yearly marketing campaign. His design for the “We See Red” campaign was highly acclaimed and extremely successful. He also played an integral role in re-working the team’s uniform, helping them transition when the arena changed from Bank Atlantic to the BB&T Center, and did extensive work on the Panther’s 20th anniversary season.

A change in Panthers’ ownership prompted Matt to move to Pinnacle Advertising in Boca Raton, where he spent two years as the agency’s art director. He oversaw the art department and created campaigns for clients such as Braman Miami, JM Lexus, Farmer’s Table Restaurant and FAU Athletics.

Matt rejoined Legendary Publishing & Media Group (formerly Hasak Inc.) as art director in January 2016.

Debbie Falcone has collaborated with Larry Hasak since 1999 when they were colleagues at Executive Sports International (a Jack Nicklaus company). In that role she was part of the creative team that published tournament magazines for the three major golf tours, as well as the United States Golf Association and the PGA of America.

She began her career in publishing by working as an editorial assistant at Prentice Hall. She also worked as a copy editor for the Palm Beach Daily News and at Golden Bear International.

In addition to serving as editor for numerous tournament magazines, she previously worked as a copy editor for Golf Connoisseur and NICKLAUS magazines, as well as numerous books published by Hasak, Inc. and Legendary Publishing & Media Group.

Raised in Westchester, N.Y., she attended Muhlenberg College in Allentown, Pa., where she received her BA in English and psychology and was inducted into Sigma Tau Delta, the English Honor Society.

Melody Manolakis has served as the business manager for Legendary Publishing & Media Group (formerly Hasak Inc.) since 2001. Melody has extensive experience with all administrative tasks, including scheduling, correspondence and production. A true jack-of-all-trades manager, Melody helps ensure that all logistics for Legendary's team and clients are met with an energetic and efficient manner. Over the past sixteen years, Melody has developed a strong appreciation and understanding for golf custom publishing and related industries.

Bill Caler is a managing partner of Legendary Publishing & Media Group. Bill is also a partner with the accounting firm of Caler, Dontin, Levine in West Palm Beach, Florida, and has more than thirty-five years of accounting experience, having been with the firm since 1989. He specializes in the areas of fiduciary, estate and individual taxation and also has experience in the complex area of expatriate/foreign taxation.